Marketing strategies and inbound measures
Marketing strategies and
inbound measures
Marketing strategies and inbound measures
We are strengthening our sales promotion measures aimed at inbound tourists visiting Japan. We analyze market trends and implement appropriate product proposals and sales promotion strategies. We provide convenient services for tourists, such as duty-free shopping and multilingual support, to help increase sales. We are also actively incorporating digital measures, such as social media marketing and influencer promotions, to increase brand awareness and attract more customers.
Inbound Marketing Strategy for the Chinese Market
Inbound Marketing Strategy
for the Chinese Market
Market Analysis and TrendsIn
recent years, Chinese consumer behavior has shifted from “explosive buying” to “selecting products that meet individual needs.” In particular, the following trends are becoming stronger:
■ The growing importance of word-of-mouthThe
influence of product reviews using social media (e.g., Xiaohongshu) and KOCs (Key Opinion Consumers) is growing
■ Challenges in brand recognitionLow
-profile products are difficult for consumers to access, so an appropriate promotion strategy is necessary
■ Changes in purchasing behaviorFrom
emotional, impulse buying to more rational purchasing behavior that emphasizes practicality and value
Our Inbound Marketing Strategy
| ①Pre-visit Japan promotion using Little Red Book (RED) |
| ② Promote repeat purchases through official EC and buyer strategies |
| 3) Continuous brand spread through social viral strategies |
| ■Create a buzz during the information gathering stage before visiting Japan and stimulate purchasing desire |
| ■Providing a real sales experience with buyers and stores in Japan |
| ■Create a system that makes it easy to make repeat purchases even after returning home |
| ■Utilizing social media to naturally increase brand awareness |
①Pre-visit Japan promotion using Little Red Book (RED)
②Promote repeat purchases through official EC and buyer strategies
③Continuous brand spread through social viral strategies
■Create a buzz during the information gathering stage before visiting Japan and stimulate purchasing desire
■Providing a real sales experience with buyers and stores in Japan
■Create a system that makes it easy to make repeat purchases even after returning home
■Utilizing social media to naturally increase brand awareness
Starting with inbound consumers, we aim to increase brand value both in Japan and overseas and expand sales in the long term.
Success stories
1. Skin care brand A
achieved a cumulative total of over 2 million views in two years through promotions using social media, influencing the purchasing behavior of tourists visiting Japan.
2. Cosmetics brand B
achieved hundreds of thousands of views in about two years through marketing using online reviews, contributing to raising awareness before visitors to Japan.
3. Pharmaceutical brand C
achieved a cumulative total of over 500,000 views in one year, increasing the purchasing desire of tourists visiting Japan and leading to increased sales in stores.
Our strengths
■ Extensive market analysis
Strategy planning utilizing the latest trends
■ Utilizing KOC and a network of buyers in Japan
Highly reliable promotions utilizing real word-of-mouth
■ E-commerce and retail integration strategy
Utilizing our flagship store, we support purchasing behavior at every phase, including before, during, and after your visit to Japan.
Distribution and sales support services for the Chinese market
Distribution and sales support services
for the Chinese market
We support Japanese brands in entering the Chinese market, managing flagship stores as an agent, and providing general trade wholesale to over 3,000 retail channels.
Flagship store operation (EC strategy)
Flagship store operation
(EC strategy)
■Compatible with major e-commerce platforms (Tmall Global, Xiaohongshu, JD.com, Douyin, etc.)
■Comprehensive support for store operations, promotions, and logistics management
■Increase awareness through SNS marketing using KOC/KOL
General trade wholesale (offline strategy)
General trade wholesale
(offline strategy)
■Expanding into over 3,000 retail channels across China
■Partnering with drug stores, cosmetics specialty stores, department stores, variety stores, etc.
■Total support including sales promotion measures, sales support, and inventory management
Online/offline hybrid strategy
Online/offline
hybrid strategy
■ Accelerating brand growth with a “New Retail Strategy” that combines e-commerce and physical stores
■ Inbound measures for tourists visiting Japan × Sales promotion in the Chinese market
